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Develop your distribution in Japan

Needs
Needs

Questions that many wonder before, or even after, entering the market

  • 01How to enter the market?
  • 02How to manage the market?
  • 03Who are suitable distributors for us?
  • 04Do we need a local organization and a showroom?
  • 05What product certifications are needed in Japan (if any)?
  • 06Should we create a localized product for the market?

Japan is one of the largest economies in the world and its interior market is well matured making it an attractive target for overseas brands.

However, it is also highly nuanced and multilayered not to mention the barriers coming from language, culture, and technical approach.

Our Services
Our Services

Market Analysis

While the analysis package will be tailored for the client, the below example of a 360-degree market analysis gives an idea of the scale and content.

01

PRODUCT POSITIONING

  • Product Analysis For The Japanese Market
  • Competition Analysis
  • Pricing Analysis
02

REVENUE – MARKET POTENTIAL

03

MARKET SEGMENTS

04

DISTRIBUTION STRATEGIES

  • Exclusive Vs Building A Dealer Network
  • Monobrand Representation Models
  • Physical Display Recommendations
  • Marketing Recommendations (Inc. Online And Offline)
05

DEALER ANALYSIS

  • Profile
  • Potentiality For The Client
06

PRICING STRATEGIES

  • Pricing Structure For Distribution
07

SUPPLY CHAIN

  • Importation
  • Inventory
  • Certification
  • After-Care

07

SALES CHANNELS

RETAIL

  • Brick-And-Mortar
  • E-Commerce

B2B

  • Key A&D List & Analysis
  • Key PM List & Analysis
  • Key Developer List & Analysis

B2B MARKET DYNAMICS IN JAPAN

  • Key Factors For Winning Projects
  • Gaining Specifications To Projects
  • Project Bidding
  • Decision Making Model In Japan

Services

180-degree market analysis
Basic analysis of the market
1 month

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360-degree market analysis
Detailed analysis of the market
3 months

Inquire

Investment need analysis
1 month

Order service

Distribution network setup

Using our network in Japan, we will engage the potential distributors and facilitate distribution deals for the client.

Selecting the right distributors is extremely important, and achieving buy-in from the best distributors is not easy. My experience working with various dealers in Japan over the years allows for easy engagement and avoids many potential pitfalls for someone not experienced with the local market nuances.

We can also undertake projects for establishing a warehouse and stock program in Japan.

Service

Distribution network setup project
Distribution network setup project

Order service

Showroom establishment

Opening a brand’s own showroom in Tokyo requires extensive planning and investment requirements are often beyond still up-and-coming brands.

Existing experience in managing interior showroom in Tokyo is vital to avoid mistakes in this process and this is where we can greatly help our clients.

At the beginning of the project, we will tap into our network to identify and scout suitable locations for the client’s showroom in Japan. For a high-end brand, getting the location right involves small margins and competition for the best locations is fierce. We will establish the client’s strategy and seek beneficial arrangements for the brand, including possible partnerships.

We will list suitable contractors and designers, draft a comprehensive budget, establish the required schedule and develop the total establishment plan.

Service

Showroom establishment project
12 months

Order service

Country Management

Country Management is a comprehensive service where we will manage all aspects of the distribution in Japan.

The effect is the same as establishing a subsidiary and hiring a full-time Country Manager, but with much-reduced costs and risks.

Service

Country Management (Japan)
6-12 months, Renewable

Order service
Contact

Looking for a way to start?

Contact us to begin the discussion how to develop your distribution in Japan.

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